ABC's "The Shining" Tumble used the assets from "The Shining" CD-ROM press kit to create this Web site for ABC Television. The site is targeted at consumers and helps ABC extend its marketing budget by repurposing existing materials. For example, Tumble's CD-ROM press kit for "Stephen King's The Shining" features video clips of spine-tingling scenes from the miniseries, plus video interviews with the cast (including Steven Weber and Rebecca De Mornay) and with Stephen King himself‹all of which were accessible on the ABC Web site before the miniseries premiered in April 1997. Also included on the site are additional games and sweepstakes designed to help promote the miniseries to consumers. web sites