Novartis The recent joining of Swiss pharmaceutical giants Ciba and Sandoz to form Novartis is one of the largest mergers in business history. In concert with the company's PR firm, Ruder Finn, Tumble created both an Internet and Intranet site for the new company. To keep employees informed about the progress of the integration of the two companies, and to allow them access to new programs and provide a conduit for two-way communication between them and management, the Intranet site has proven to be a highly successful undertaking. web sites