ABC's "The Shining"

Tumble created this CD-ROM press kit to help ABC publicize "Stephen King's The Shining," a miniseries airing during May Sweeps. The disc is a hybrid, working equally well on both Macintosh and Windows operating systems.

"The Shining" CD-ROM press kit, packaged together with the "ABC Is POP" disc as part of an overall promotion for May Sweeps, contains press releases, a complete Stephen King bibliography and filmography, and a 20-minute video synopsis of the six-hour miniseries for writers who may not have time to watch the entire show. In addition, the disc contains entertaining and innovative interactive games, including a "Paranormal Test" to measure how strongly the user "shines" (or merely "glimmers" or "fizzles").

Tumble also used the assets from this CD-ROM to create "The Shining" Web site. Targeted at consumers, the site helps ABC extend its marketing budget by repurposing existing materials.

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