The Beatles Anthology

ABC commissioned this press kit on a CD-ROM to help publicize the three-part series it aired on the history of the Beatles. The disc contains all the components of a traditional kit, but in a digital format. Featuring video-biographies, an interactive timeline of Beatles history, samples from numerous songs, and electronic versions of all press releases, the kit become an instant collectors item among media professionals and Beatles fans. Unfortunately for them, Tumble created a routine that turns the program off after a certain date, satisfying the Beatles request that the CD not enter the memorabilia market.

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