ABC-TV "Tumble works as part of our interactive marketing team. Their ideas and
talents have resulted in some great new media applications for marketing and
promoting ABC Television. They have consistently delivered highly-creative web
sites and CD-ROMs within our tight deadlines. We value the partnership we have
created," says Brent Petersen, Vice President of New Media and Photography.
"To find a firm with appropriate technical skills is easy. The ability to
marry technology with a terrific design sense is truly rare," adds Stephen
Reisman, now ABC-TV's director of client marketing.
the buzz comments
Hearst "As one of our key new media agencies, Tumble helps us strategize and use
new media within our business. Whether it's helping us create www.hearstcorp.com,
our top-ranked corporate web site, multimedia laptop presentations for our
magazines' sales teams, web sites for our magazines or our corporate intranet,
Tumble always provides great service and a terrific product," says Dan Coleman,
Vice President/Operations for Hearst Magazines.
"We have nothing but positive comments to say about the site," says
Patrick Phillips, manager of internal communications at The Hearst Corporation.
the buzz comments
Esquire "The one thing that truly impressed us about Tumble was their design
sensibility," says Stephen Reisman, former marketing services director for
Esquire who hired Tumble to create a laptop-based multimedia presentation
showcasing the magazine's market research.
the buzz comments
IBM Adrianne Singer, manager of customer communications at IBM, is another Tumble
fan. She describes the promotional CD-ROM that Tumble created for the company's
AS/400 line as both entertaining and informative. The CD-ROM features a mix of
interviews with customers, consultants and trade magazine editors, trivia games
and humor. "They took highly technical subjects and produced a product that is
very inviting and interactive," she says.
the buzz comments
Apple Corps - The Beatles The Beatles recording company, Apple Corps, was
initially dead set against the idea of creating a CD-ROM press kit to help
publicize The Beatles Anthology, a three-part documentary that aired on the ABC
Television Network last November. "They were bowled over when they saw the final
results," says Brent Petersen, ABC Vice President and producer the press kit for
ABC Television. In fact, when it came time to release the second audio CD, The
Beatles Anthology II, in March of 1996, Apple Corps turned to Tumble to create an
electronic press kit.
the buzz comments
Redbook "We were just blown away by the demo presentation," says Vivian Jenner,
Redbook's marketing director, who selected Tumble over seven other multimedia
firms, some of whose demos she described as nothing more than "glorified slide
shows."
the buzz comments
Others "Cal was in multimedia before people knew how to spell multimedia," laughs
Dennis Kendrick, owner of Polar Star Media, a New York-based producer of
edutainment CD-ROMs, who has both freelanced for Tumble and competed with them.
the buzz comments
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